The Mission\nWe are looking for a data-driven WhatsApp Marketing expert to take full ownership of our communication strategy. You aren't just sending messages; you are building a high-conversion ecosystem. You will be responsible for the \"Who,\" the \"What,\" and the \"How\"—from technical\nWhatsApp API setup to managing a high-volume peer review system for lead quality.\nRole Specifics:\n\n- Type:\nPart-time Freelance\n- Hours:\n10–12 hours per week\n- Compensation:\n₹5,000 per month (Fixed)\n\nKey Responsibilities\n\n- Full Account Management:\nManaging up-to-date journal website outreach or corporate communication through official WhatsApp Business APIs and automation tools.\n- OJS-Style Workflow:\nSetting up structured communication flows, ensuring every lead is tracked and managed through a rigorous peer review system of qualifying questions.\n- Launching Journals to Indexing (Outreach):\nUsing WhatsApp to drive visibility for research or products, ensuring our messaging helps in launching journals to indexing by reaching the right decision-makers.\n- Automation & Tool Mastery:\nImplementing\nOJS setup principles for automated replies, sequence building, and using third-party tools to keep costs low while maintaining high deliverability.\n- Data & Analytics:\nAnalyzing open rates, click-through rates, and conversion data to optimize campaigns weekly.\n\nRequirements\n\n- 3–4+ years of proven experience in high-volume WhatsApp Marketing.\n- Expertise in WhatsApp Business API, Wati, Interakt, or similar automation tools.\n- Deep understanding of data handling and CRM integration.\n- Exceptional English writing and storytelling skills to cut through the noise.\n- Ability to work independently and meet strict deadlines.\n