About the RoleWe are looking for a Content Writer who understands that content is not just for engagement — it’s for building authority, nurturing trust, and supporting conversions.This role goes beyond writing.You will work on:- LinkedIn ghostwriting for founders- Social media content across platforms- Sales funnel communication (emails, WhatsApp, outreach)- If you only enjoy “creative writing,” this role may not be the right fit.- If you enjoy writing + thinking + understanding customer psychology, keep reading.Key Responsibilities1. LinkedIn Ghostwriting (Core)- Write high-quality LinkedIn content for founders:- Thought leadership posts- Storytelling-based posts- Authority-building content- Capture and maintain the founder’s voice and tone- Convert raw inputs (calls, voice notes, rough ideas) into structured content2. Multi-Platform Content WritingCreate content for:- Instagram (captions, reel scripts)- YouTube (scripts, hooks, descriptions)- Twitter/X (short-form, sharp ideas)- Adapt the same idea differently for each platform3. Sales Funnel Content- Write content across funnel stages:- Awareness (educational, insight-driven)- Trust-building (case studies, stories, POVs)- Nurturing (emails, WhatsApp messages)- Soft conversion (non-salesy CTAs)Support:- Lead nurturing sequences- Webinar or lead magnet journeys- Follow-up messaging4. Cold Outreach WritingWrite:- LinkedIn DMs- Email outreach- WhatsApp outreachUnderstand:- Cold vs warm audience messaging- Follow-up psychology- Objection-handling through content5. Content & Growth ThinkingUnderstand what type of content:- Drives engagement- Builds authority- Supports inbound leads- Collaborate with strategy & social media teamsRequired Skills- Strong writing skills in easy, human, conversational English- Proven experience in:- LinkedIn ghostwriting- Social media content writingUnderstanding of:- Content formats & hooks- Audience psychology- Sales funnels & buyer journeyExperience Required2–4 years of relevant experiencePortfolio showcasing:- LinkedIn content (ghostwritten or personal)- Social media writing- Any funnel or outreach content (preferred)Good to Have- Experience with founder-led or B2B brands- Ability to write Hinglish content- Understanding of organic growth principles- Familiarity with CRM or lead nurturing systemsWhat We Are Not Looking For- Only “creative” writers with no business understanding- AI-generated, generic content- Overly promotional or spammy writingWhy Join Us- Work directly with founders and decision-makers- Learn how content connects to real business outcomes- Build expertise in personal branding + lead nurturing systemsHow to ApplyPlease share:Your portfolio (especially LinkedIn content)Examples of content you’ve writtenA short note: How do you approach writing for both engagement and conversion?Pay: ₹25,000.00 - ₹50,000.00 per monthWork Location: In person