KEY RESPONSIBILITIES:
End-to-End Marketing Strategy: Owning the full-stack marketing roadmap for IMDb in India, from brand positioning to tactical execution.
Customer-Backed Discovery: Questioning established norms to identify unique audience insights that drive engagement among fans and industry insiders.
Cross-Functional Integration: Working closely with Product, Content, and Tech teams to ensure marketing is baked into the user experience.
Strategic Partnerships: Identifying and driving collaborations with streaming platforms, production houses, and creators to expand IMDb’s footprint.
Individual Contribution: Acting as a \"Doer-in-Chief\"—writing the briefs, analyzing the data, and executing the campaigns yourself.
Product Influence: Using marketing insights to shape the direction of the IMDb product specifically for the Indian market.
RequirementsThe Entrepreneurial Generalist: A marketing professional who thrives in \"Small Team, Big Impact\" environments and doesn't need a hierarchy to get things done.
The Industry Insider: Deep passion for the Indian entertainment ecosystem (Bollywood, South Cinema, Streaming, etc.) and an understanding of the IMDb user base.
Analytical & Creative: Ability to switch between data-driven strategy and high-energy creative execution without losing momentum.
Amazonian Mindset: Comfortable with the \"Day 1\" philosophy—being frugal, inventive, and relentlessly customer-obsessed.
Execution Excellence: A proven track record of driving measurable results with lean resources and high cross-functional complexity
End-to-End Marketing Strategy: Owning the full-stack marketing roadmap for IMDb in India, from brand positioning to tactical execution.
Customer-Backed Discovery: Questioning established norms to identify unique audience insights that drive engagement among fans and industry insiders.
Cross-Functional Integration: Working closely with Product, Content, and Tech teams to ensure marketing is baked into the user experience.
Strategic Partnerships: Identifying and driving collaborations with streaming platforms, production houses, and creators to expand IMDb’s footprint.
Individual Contribution: Acting as a \"Doer-in-Chief\"—writing the briefs, analyzing the data, and executing the campaigns yourself.
Product Influence: Using marketing insights to shape the direction of the IMDb product specifically for the Indian market.
RequirementsThe Entrepreneurial Generalist: A marketing professional who thrives in \"Small Team, Big Impact\" environments and doesn't need a hierarchy to get things done.
The Industry Insider: Deep passion for the Indian entertainment ecosystem (Bollywood, South Cinema, Streaming, etc.) and an understanding of the IMDb user base.
Analytical & Creative: Ability to switch between data-driven strategy and high-energy creative execution without losing momentum.
Amazonian Mindset: Comfortable with the \"Day 1\" philosophy—being frugal, inventive, and relentlessly customer-obsessed.
Execution Excellence: A proven track record of driving measurable results with lean resources and high cross-functional complexity